Urban forests are comprised of the trees where people live, work, and play. Their management and stewardship rely not only on a working knowledge of the trees that are within these greenspaces, but also on a firm understanding of the attitudes and behaviors that varied stakeholder groups have towards urban trees. This presentation will review the diverse perspectives that youth, adult residential stakeholders, and urban forestry professionals have about urban tree cover. It will also explore how patterns from among the three can be used to develop stewardship strategies that ensure collective buy-in for sustained urban forest conservation across all groups.